About me

I'm Denis. I help e-commerce teams use AI where it moves the needle: in marketing.

What I do

I build AI-driven campaigns for online shops. The product catalog is the single source: ads and landing pages are generated from the same product data and stay in sync when titles, prices or availability change.

With shoppers now buying inside AI assistants, the catalog matters more than ever. That is why I write about feed quality, AI-built ads and what changes for shop owners on theblog.

Background

I spent more than ten years as an AI and IT consultant at a global technology company, finishing as principal AI consultant and AI solutions architect. For a decade my job was helping large organizations turn AI ideas into systems that work. Now I apply that to e-commerce marketing.

How I build

I build with AI coding tools, mainly Claude Code and OpenAI Codex. They let me move from idea to a working campaign pipeline or landing page quickly, and keep the setup small enough that a shop team can understand and own it. This website is built the same way.

How I work with shops

1. Audit the catalog. Titles, attributes, prices and policies, because everything downstream depends on them.
2. Generate ads and landing pages from the feed. Same data, same message, no copy-paste.
3. Measure and iterate. Feed health, revenue per product and results from AI channels.

Work with me

Have a shop and want a second pair of eyes on your product listings? See theservices or get in touch:dgeberth@icloud.com ·LinkedIn.